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Selling on Amazon is a tricky business. Least of all because strategies for success are ever-changing.

The rules today? They’re going to change in a few months’ time. It is so essential for any Amazon entrepreneur to be agile, and flexible. To be keenly informed and up-dated, when Amazon updates occur.

It can get overwhelming. Many inexperienced sellers throw in the towel early, wasting a grand opportunity.
There’s a lucrative life to be led through selling on Amazon. There’s ways to circumnavigate some of those changes,
and to develop a business model that stays afloat even when Amazon’s rules are not set in stone.

I’ve done it myself, and I would like to help you do the same.

 
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MY CREDENTIALS

BECOMING A 7-FIGURE E-COMMERCE SELLER

I have developed 3 eCommerce businesses, obtained a purchase order for 1282 Walmart stores, and become a regular speaker at several eCommerce conferences ranging from Hong Kong to Las Vegas. I’ve exited several Amazon focused eCommerce businesses.

The first 2 exits were single brand product-based Amazon businesses that I designed and launched from scratch, focused on high in demand product markets where I had succeeded to secure high rank on page #1, with strong review testimonials of the product quality, and high customer demand for the well positioned product needs they served.

My 3rd exit was an eCommerce service based business called Virtuous Graphics. I created the company to answer the marketing needs of Amazon sellers. We handled the photography, videography, copywriting, and graphics needs of Amazon sellers. Through incredible teamwork and a culture of constant learning, we helped many Amazon sellers improve conversion rates through beautiful listings.

It was also in this business that I learned and developed my skills in delegation and empowering others to be leaders, versus managing everything myself and inevitably becoming the bottleneck to growth.

I hired an ambitious business operator (also a UF alumni, and good friend of mine) Anthony Cofrancesco. I mentored and empowered Anthony to lead Virtuous Graphics. Eventually I was able to take an advisory role consisting of just 5 hours a week. After 1.5 years we had a solid company consisting of 25 people. Soon after, a private equity took interest in the company, eventually acquiring it in September 2019.

MY STORY

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THE IMPORTANCE OF STARTING AT AN EARLY AGE

I’ve always been very driven. I’m one of those people that’s on a constant quest for self-improvement. This is evident by early life successes, such as accomplishing the prestigious and hard to accomplish position of Eagle Scout, let alone at the age of 13; a feat to my recollection only one other has accomplished: Sam Walton - founder of Walmart. At the time I didn’t think much of it, but looking back I realize, I was innocently following in the footsteps of one of history’s most prominent businessmen.

That same year, I stumbled upon an online marketplace called eBay (which at the time was the hip market to shop at), and had early successes. In my first year in business online, I had the good luck and strong market positioning to sell in excess of $24,000 USD in cell phone cases in a single month. By the time I entered the University of Florida as a freshman a few years later, I had already sold in excess of $100k USD in electronic accessories, and trading cards. While most kids were trying to play there way through child-hood; I was busy trying to self-study my way to be an entrepreneur.

What’s the greatest part about having an overflowing drive and ambition? I’ve got plenty to spare. I love to share my drive and ambition to help others succeed. Let’s put it this way. If I did it, at 13 years old, then so can you! 

AN EARLY YEARNING TO GROW

During my time at the Warrington School of Business, University of Florida, I won Student Leader of the Year. But more than that -- I helped Entrepreneurship Club win several awards, including the Student Organization of the Year.

It wasn’t enough.

So I started mentoring other students. I conducted one-on-one meetings with other students to assist them with their career and future goals. I even had the opportunity to co-instruct an intro to Warrington College of Business semester long class.

It still wasn’t enough. I participated in the Startup Weekend Competition. The 54-hour-long competition pits budding entrepreneurs together in an intense tournament. We pitched ideas, formed teams, and worked together to develop a prototype, which we presented in the final hour.

That same year, I was picked to participate in the StartupBus North America. It’s one of the more intense entrepreneurship competitions. 

I even had an opportunity to lead UF’s Entrepreneurship Club (for 3 consecutive terms), turning it from one of the poorer performing organizations with single digit attendance, into the #1 student organization in the Warrington School of Business, and the runner-up for the #1 entrepreneurship club in the USA in 2015.

Thanks to my experience with the Entrepreneurship Club, I was able to meet and learn from venerated entrepreneurs:

  • Rob Carter (EVP of FedEx)

  • Kevin Turner (former COO of Microsoft)

  • Bo Peabody (founder, Tripod.com)

  • Mike Delazzer (founder, RedBox)

  • Daymond John (Shark Tank & FUBU)

  • Multiple ABC Shark Tank competitors

Clearly, my passions surrounded entrepreneurship. I lived it and breathed it. I was lucky. At an early age, I already knew what I wanted to do, and how to go about it.

I WAS BORN FOR ENTREPRENEURSHIP. YOU COULD SAY IT’S INSTINCTUAL.

I had the opportunity to intern for Google as an Account Manager, a company that at the time of going into it I would have thought I would have retired with.

However, I quickly found myself craving for more and knowing that a group of entrepreneurs would be leaving soon for an annual sourcing trip, I knew the right decision would be to join them.

So I convinced my University to allow me to embark on “distance learning status”. And off I flew to China, where I remotely finished my last 6 months of course work that I had with the university. I didn’t speak Chinese, and had so many opportunity costs that I would sacrifice. At the time, my circle of friends and family counseled me against going. But I knew if I didn’t take this opportunity I would forever ask myself, what if? I would forever regret not taking that leap. To cut a long story short, 6 months later I had learned the basic building blocks of education of how sourcing & manufacturing with the Chinese worked. 

By now it was clear to me that business was in my blood. I realized that I wasn’t cut out for Google. I wanted the entrepreneur’s life of uncertainty, risk, and high reward when you’re right :)

PROFESSIONAL EXPERIENCE

Seven Figure eCommerce Seller, Owner, The Virtuous Companies,Guangzhou, China & Manila, Philippines, 2015- Present

25+ Person Photo / Commercial Studio, Founder, VirtuousGraphics.com, Manila, Philippines {Acquired by Alpha Rock Capital}, 2016-2019

Paid Speaker, Various Privately Held Amazon Conferences & Masterminds, 2018-Present

Account Manager Intern,
Google, Ann Arbor, Michigan, USA, 2015


EDUCATION

Bachelor of Science in Business Administration, University of Florida
Summer Venture in Management Program, Harvard Business School


Early life - AWARDS & CERTIFICATIONS

Voted #1 Student Organization, While Acting Org. President, Warrington College of Business 
Student Leader of the Year, While Acting Org. President, Warrington College of Business 
Voted 3 Consecutive Terms for Club President, Entrepreneurship Club 
Eagle Scout, Boy Scouts of America

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LET’S START YOUR JOURNEY

There are two things I would like you to understand about me,

  1. The heart that beats in me is the heart of an entrepreneur. I have been doing this since I was 13 years old; I know the tips, tricks, and hacks that made me the serial entrepreneur and successful eCommerce seller that I am today.

  2. I have always been, and will always be, a mentor. When I was in college, I was already helping my peers with their future goals, career paths, and courses. If anything, that desire to help others has only increased over time. I’ve helped others succeed; may I help you too?

I have succeeded with limited starting resources, thanks due to strong ambition and persistence, learning along the way and making mistakes.

Now-a-days I help private equities and high net worth individuals entering the amazon space, counseling them so they may have a fast track to success and minimize the mistakes that I and others commonly made when starting off. 

PERSONAL GALLERY

 

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